A Unique Selling Point is one or two things that make you stand out from the other candidates. 7 examples of unique selling points are:
- Helping a previous employer increase sales by your actions;
- Winning Employee of the Month;
- Helping your previous employer win a lucrative sales contract;
- Receiving praise in a previous role for exceptional work such as delivering excellent customer service;
- Helping train new team members in your previous job role;
- Coming up with an idea that streamlined company processes to help save money.
- Specializing at something outside of your job role – for example, being good at social media marketing which means you could help their company promote its products and services to a wider audience online!
When you have a unique selling point, it instantly makes you stand out at your final interview. You should focus on your unique selling point in your final interview when answering the question, “what can you bring to the company?”. Here’s a great sample answer:
“I can bring to the company three things. First, I have a track record of success which I will replicate in this role. For example, in my last job, my manager praised me for how I took the lead when problems occurred and how I helped to train new team members when they joined the company.
Second, I always go above and beyond in my work. For example, in my last job, I volunteered to cover the work of a co-worker while they were off sick because I wanted to develop my skills in their area.
Finally, number three, my unique selling point is that I bring creative ideas to a company. In my last job, I recommended the company install a feedback form on its website to gather ideas from customers on new products they wanted. The feedback form helped to increase sales and improved service standards for customers.”
So, tip number 3 is to make sure you have a unique selling point to use at your final interview! Out of all the final interview tips, this is one that could make the biggest difference.